*NOTE* How Dare You is no longer for sale, as of August 10, 2016.
Curious how Paul Jarvis and Jason Zook built their personal brands? Are you looking to do the same or figure out how to be more true/aligned to the one you’ve got? Do you love puppies, kittens and/or cuddly rats?
- How dare you be your weird and honest self online?
- How dare you be picky with who your audience is (and who they aren’t)?
- How dare you draw a line in the sand for what you stand for?
- How dare you say no to anything and everything that doesn’t serve you?
- How dare you align what you’re stoked on with how you make a living?
- How dare you enjoy Harry Potter more than Lord of the rings (seriously…)?
Your brand is your reputation. It’s what you’re known for and how people experience what you offer. This workshop is a combination of teaching, walkthroughs, lots of your participation, and breaks to implement and talk to other students.
What we’re covering:
Voice - finding and using your specific voice in everything you do.
Audience - building and defining the right audience for who you are and what you do.
Site - setting up your home base (domain, hosting, theme).
List - connecting and engaging with your audience through consistent connection.
Content - becoming a reader of your audience’s mind (in a non-creepy way) to give them so much value they almost burst.
What you'll leave this workshop with:
- A clearer focus and purpose to how you show up online and off.
- A more defined audience (and who you no longer need to focus on).
- A defined toolset for: your website, your list and your content strategy.
- A sore face from laughing at how hilarious Paul and Jason are (note: subject to having a weird sense of humour about nerdy books and guys named Jared).
What you won't get in this workshop:
- Cheat codes to any of the Super Mario games.
- Access to hidden rooms, lairs, dungeons, or high castle towers.
- Passive income funnels that you can switch on and watch money pour into your bank account.
- Super human strength, a cape, laser-vision, or an allergy to kryptonite (the last one is actually a good thing!).
- Additional facial hair.